How to Produce a Best-In-Class Spotify Ad

Your Personal Guide to Producing High-Quality Spotify Audio Ads

Alex Hughes-Morgan
Jul 23
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Creating an audio ad for Spotify is an incredible way to get your brand heard.

With Spotify’s huge audience and advertising tools, you can deliver targeted, high-quality ads that resonate with listeners at the right moments. This guide will help you through the process of making an effective audio ad for Spotify, from writing the script to the final production.

Step-by-Step Guide

1. Crafting the Script

Introduce Yourself

Start by clearly stating your business name and the primary message you want to convey. This step is crucial as some campaigns fail to mention the business name audibly. For a 30-second ad, aim for a script of about 55-70 words.

Personalize Your Message

Personalization increases engagement - this is really important. Address a specific location or demographic and match your background music to your target audience's taste. For example, if targeting a younger audience, consider using upbeat and contemporary music.

Include a Call to Action (CTA)

A strong CTA can significantly boost the effectiveness of your ad. Encourage listeners to take immediate action, such as "tap now to learn more" or "visit our website for exclusive offers."

2. Selecting Background Music and Voiceover

Spotify offers a catalogue of licensed background tracks recorded by independent artists. Choose a track that complements your message without overwhelming it.

When selecting a voice actor, consider the tone and personality that best represent your brand. For instance, a fun and relaxed tone may work well for a lifestyle product, while a clear and authoritative voice might be better for financial services.

With Tools like Wondercraft, you can choose from hundreds of studio-quality synthetic voices and record your podcast ad without ever setting foot in the studio.

3. Recording and Mixing

There are a couple of options:

  • Spotify provides professional voice actors to record your script. Once the recording is complete, the sound is mixed to ensure harmony between the voiceover and background music. This step is critical to ensure your ad sounds professional and engaging.
  • With Wondercraft’s digital audio studio, you can create, edit and publish an audio ad in minutes all in on one platform, without the lengthy mixing process

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4. Reviewing and Finalizing

After the initial production, review your ad and request any necessary changes. Spotify's tools allow you to adjust background music, volume levels, and voiceover timing easily. Once satisfied, your ad is ready to be launched.

Best Practices for Spotify Audio Ads

Stay on Message

Keep your ad focused and avoid overwhelming the listener with too much information. Stick to one or two key messages.

Brand Mentions

Mention your brand within the first five seconds and repeat it throughout the ad. Ads with multiple brand mentions tend to have higher recall and favorability.

Casual Tone

Use a conversational tone to make listeners feel like they're hearing from a friend. Short phrases and sentences that reflect natural speech patterns work best.

Three-Part Format

Structure your ad in three parts:

  1. Introduce the brand.
  2. Define the brand and outline its benefits.
  3. Close with a clear call-to-action.

Optimal Length

Ads that run between 15 to 30 seconds perform better. Ensure your message is clear and concise without rushing.

Background Music

Choose background music that enhances your message but doesn't compete with the voiceover. Non-vocal, ambient, or rhythmic melodies are ideal.

Tools and Resources

Spotify Ad Studio

Spotify Ad Studio is a self-serve platform that simplifies the ad creation process. You can choose background music, select a professional voiceover artist, and submit your script. Spotify handles the rest, including recording and mixing.

Wondercraft.ai

Wondercraft offers an innovative approach to creating engaging audio ads. With a user-friendly online audio editor, you can leverage hyper-realistic AI voices, royalty-free music tracks, and sound effects. Wondercraft's collaborative environment makes it easy to produce high-quality ads quickly and affordably. Learn more about creating engaging ads with Wondercraft.

Related Questions

How much does it cost to run an audio ad on Spotify?

Audio and video campaigns on Spotify Ad Studio start at $250. Spotify provides intuitive tools to control and optimize your budget throughout the campaign. More on small business advertising with Spotify.

Using Wondercraft reduces your ad spend by making the creative process much more affordable. For more details on pricing, visit the website.

How to create an audio advertisement?

  1. Write a Compelling Script: Keep it short, clear, and conversational.
  2. Include a Call to Action: End with a specific CTA.
  3. Match Sound Effects: Ensure sound effects elevate your message.
  4. Cast the Right Voice Actor: Choose a voice that fits your brand's tone.

Does Spotify still have audio ads?

Yes, Spotify continues to offer audio ads that reach active listeners on any device, at any time. Ads are served between songs, ensuring listeners are focused and distraction-free. Explore Spotify ad formats.

How long can a Spotify audio ad be?

Spotify accepts ads up to 30 seconds long. In select markets, long-form audio ads up to 60 seconds are available for Direct IO campaigns. Check Spotify's ad specs for more details.

Creating an audio ad for Spotify is a strategic way to reach a highly engaged audience. By following these steps and best practices, you can craft compelling ads that resonate with listeners and drive action.

Curious about Wondercraft? Join today to start making spotify audio ads in minutes.

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