Beyond Meat's Cookbook Collaboration, Oatly's Financial Recovery, RFK Jr.'s Potential Impact on Food Tech Policy, and the Humane Society's Global Rebranding Initiative
Last Week in Future Food
Welcome to Last Week in Future Food - an AI-generated podcast presented by Superlab Film Company. We bring you the latest updates in the tech, business, and advertising of future food and sustainable materials. In this episode, we'll explore the most exciting developments from the past week. Today, we'll dive into Beyond Meat's innovative partnership with NBA players, examine Oatly's journey toward profitability, analyze how RFK Jr.'s appointment might reshape food tech policy, and look at the Humane Society's bold global rebranding initiative.. In a groundbreaking collaboration, Beyond Meat has teamed up with the National Basketball Players Association to launch an exciting new digital cookbook. Titled "Go Beyond the Buzzer," this plant-based collection features recipes from some of basketball's biggest stars, showcasing how professional athletes are embracing plant-based nutrition. Set to release on February 12th, the cookbook includes creative contributions from players like Cade Cunningham, Kyrie Irving, and DeAndre Jordan. Fans can look forward to trying Josh Hart's "Beyond Hart Burrito" featuring Beyond Steak, Damian Lillard's vegan sloppy joe, and Jalen Brunson's spicy rigatoni. While the cookbook will be freely available online, lucky fans can get their hands on limited edition hard copies during select All-Star Weekend events. The partnership extends beyond the digital realm with Beyond Meat's presence at NBA All-Star Weekend in San Francisco. From February 14th to 16th, fans can visit Spark Social SF to experience the NBPA Brotherhood Deli-themed food truck. The menu features player-inspired dishes including Jalen Brunson's New York-style chopped cheese sandwich made with Beyond Beef, Kyrie Irving's signature Beyond Burger, and Damian Lillard's "Dame Time Nachos" topped with Beyond Steak. Early birds who attend the daily happy hours between 3 and 5 PM will have a chance to receive one of the first 100 collectible cookbook copies.