Addressed For Success: The Gundir Podcast
Episode #28: How To Test Your Direct Mail Campaigns
Jan 16, 2024 · 2:26
0:00
0:00
Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
In this episode of "Addressed For Success: The Gunderson Direct Podcast," host Lindsay Weisgerber and guest Cliff explore the vital role of testing in direct mail campaigns. The discussion covers key aspects, including the importance of ongoing testing, data analysis, selecting a control piece, and effective A/B and multi-variable testing methods. Cliff emphasizes the significance of using past campaign data to identify areas for improvement and strategically choosing a control piece for benchmarking success. The episode concludes with a reminder that testing is a continuous process, urging listeners to leverage data for informed decisions and success in their direct mail endeavors. Subscribe now for actionable insights into mastering the art of direct mail marketing!