Addressed For Success: The Gundir Podcast
Episode #11: The Why, What, When, and How Of Direct Mail Creative A/B Testing
Oct 17, 2023 ยท 3:07
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
Tune into the latest episode of "Addressed For Success: The Gunderson Direct Podcast," your go-to guide for all things direct mail. This episode dives deep into the world of A/B testing, a powerful tool for enhancing direct mail performance. Discover how isolating and testing a single variable in your creative package can lead to significant improvements. From planning your tests to overcoming challenges with format testing, this episode is packed with insights that will help you optimize your direct mail strategy. Don't miss out on these expert tips - subscribe today and join us on the journey to direct mail success!