Addressed For Success: The Gundir Podcast
Episode #41: The Importance Of Customer Lifetime Value In Direct Mail
Mar 19, 2024 ยท 3:40
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
Tune into an insightful episode of "Addressed For Success: The Gunderson Direct Podcast," where Mike Gunderson sheds light on the often-overlooked concept of Lifetime Value (LTV) in direct marketing. Mike cuts through the clutter, explaining why LTV is crucial for evaluating your campaign's success beyond initial metrics. With a simple, engaging example, he outlines how to calculate LTV and the importance of regular updates to these calculations for smarter marketing decisions. This episode is packed with practical advice for anyone aiming to enhance the profitability of their direct mail efforts. Listen now for valuable tips on making your marketing strategy more effective with Gunderson's guidance.