Addressed For Success: The Gundir Podcast
Episode #50: The Marketer’s Guide To Direct Mail Response Attribution
Apr 23, 2024 · 3:22
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
Tune in to the 50th episode of "Addressed For Success: The Gunderson Direct Podcast" where Mike Gunderson dives deep into the world of direct mail, focusing on the critical role of unique offer codes in campaign success. Discover the strategies for capturing and attributing responses across diverse channels to ensure that every piece of mail counts. Don't miss Mike's expert tips on using advanced tracking and personalized response mechanisms to optimize your direct mail efforts.