The Checkout Lane: Science-based marketing advice for Shopify merchants
Episode #6: How to increase sales by making discounts seem bigger
Sep 17, 2023 · 4:50
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Description
Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.
Show Notes
In today's episode, we'll discuss what the latest research says about how framing discounts based on the discounted price makes it look bigger, which drives more sales. Interested? I sure am. We'll talk about how to do it and why it works.