Addressed For Success: The Gundir Podcast
Episode #18: What We Think About When We Develop Test Creative
Nov 16, 2023 · 4:11
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
Join us on "Addressed For Success: The Gunderson Direct Podcast," hosted by Lindsay Weisgerber, VP of Account Services, as Jeff Tarran, COO at Gunderson Direct, explores the vital concept of adopting an Always Be Testing (ABT) creative strategy for regular mailers. Discover how ABT aims to uncover a new creative control, ensuring sustained ROI growth. Jeff shares principles for effective creative testing, emphasizing first impressions, timeliness, and addressing objections. Gain insights into retesting, segmentation strategies, and the role of offers in driving response. Subscribe for more strategies to enhance your DM marketing effectiveness!