Last Week in Future Food
Oatly's Festive Campaign, Silk's Musical Collaboration with TikTok Star, and Starbucks Japan's Innovative Biodegradable Straws
Jan 6, 2025 · 6:16
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Description
"Last Week in Future Food" is an AI-generated podcast offering weekly updates on the latest innovations, business news, and marketing trends in the future-food sector. Each episode delves into key developments in plant-based innovations, cell-based food production, precision fermentation, new material technologies, and creative media strategies. Presented by Superlab Film Company. Visit us at superlabfilm.com
Show Notes
In this episode, we explore Oatly's festive campaign featuring a taste test with professional Santas, the strategic closure of their Singapore facility, and Silk's new marketing collaboration with TikTok star Carter Vail. Additionally, we discuss Starbucks Japan's innovative biodegradable straws, part of their commitment to sustainability. https://www.adweek.com/brand-marketing/santas-reject-traditional-milk-and-cookies-in-oatlys-cheeky-holiday-ad/ https://vegconomist.com/company-news/oatly-announces-closure-singapore-facility-streamline-operations/ https://www.adweek.com/agencyspy/silk-ads-tap-into-musical-comedy-stylings-of-tiktok-star-carter-vail/ https://www.greenqueen.com.hk/starbucks-japan-biodegradable-straws-paper-plastic-sustainability/