Addressed For Success: The Gundir Podcast
Episode #39: How Artificial Intelligence Is Boosting Direct Mail Response Rates
Mar 5, 2024 · 3:05
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
Dive into the future of marketing with "Addressed For Success: The Gunderson Direct Podcast," where host Lindsay Weisgerber and COO Jeff Tarran explore the dynamic intersection of traditional direct mail and cutting-edge AI technology. Jeff reveals how AI is revolutionizing the way marketers target prospects, blending the art of understanding campaign goals with the science of data analysis for unparalleled efficiency. Discover the secret sauce of model building and how AI accelerates the process, allowing for rapid adjustments and optimized strategies. With insights from VP of Data, Alexa Sundberg, and a peek into the future of direct mail, this episode promises a fascinating look at how AI is not just complementing but transforming direct marketing. Tune in to uncover how Gunderson Direct is leading the charge into a new era of marketing effectiveness and innovation.