Addressed For Success: The Gundir Podcast
Episode #73: A heads up to finserve companies conducting direct mail acquisition to Californians
Jan 23, 2025 · 3:42
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
In this episode of Addressed For Success: The Gundir Podcast, Jeff Tarran breaks down the critical updates from CA SB 1096, a new law impacting financial services companies using direct mail in California. He explains the law's key requirements, including mandatory disclosures for envelopes and content, opt-out methods, and compliance for digital elements like QR codes. Jeff also shares practical steps companies can take to adapt to these changes and avoid penalties. If your business relies on direct mail to reach Californians, this episode is a must-listen. ► To read the related blog article, visit: https://gundir.com/resource/a-heads-up-to-finserve-companies-doing-direct-mail-acquisition-to-californians/ ► To get started with direct mail, visit: gundir.com/contact-us