Addressed For Success: The Gundir Podcast
Episode #32: Do You Need A Direct Mail Agency?
Feb 1, 2024 · 3:19
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
In the latest episode of "Addressed For Success: The Gunderson Direct Podcast" episode, Jeff Tarran tackles the critical decision of whether to handle direct mail in-house or to collaborate with an agency. He delves into the sophisticated process behind successful direct mail campaigns, highlighting how agencies bring in-depth expertise in list selection, modeling, and integration with digital campaigns. Jeff provides valuable insights on when an agency's involvement is crucial, especially for refining strategies and managing complex, ongoing campaigns. This episode is essential for businesses weighing the benefits of agency partnership against internal management of direct mail. Be sure to subscribe for more expert guidance!