The Checkout Lane: Science-based marketing advice for Shopify merchants
Episode #7: Should discounts use $ off or % off?
Sep 19, 2023 ยท 4:49
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Description
Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.
Show Notes
In today's episode, we'll discuss what the latest research says about whether to use a fixed dollar amount off or a percentage off with discounts. We'll talk about how to decide which one to use in which situations and why it works.