Liberating Creative Voices w/ Christoph Becker
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About The Episode
September 25, 2024
Oskar Serrander
In this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today.
They discuss the shifts in brand communication, how the creator economy is disrupting traditional marketing models, and why blending entrepreneurship, technology, and creativity is the key to staying relevant. Christoph also reflects on the liberation of creative voices and what it means for brands to be truly authentic nowadays.
If you’re interested in how the creator economy is transforming the advertising industry and what the future holds for creative professionals, this one’s for you.
Welcome to Makes You Wonder, the podcast that explores the landscape of human creativity and how it's being transformed before our very eyes.
Each week, our host Oskar Serrander talks with artists, creators, and entrepreneurs from various fields, uncovering how they form new ideas that contribute to human progress. In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the goods, the bads and everything in-between.
With over 20 years of experience in the audio industry, Oskar's journey from student radio to platforms like Spotify, iHeart, and Acast has been fueled by a deep passion for creative content. Despite his success, he has always yearned to recapture the creative spark that first drew him to audio. In other words, this podcast has been a long time coming.
Join us as we explore the essence of creativity and its role in shaping our world. Follow us on Spotify, iHeart and Acast to ensure you never miss an episode.
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