Human-Centric AI Innovation w/ Eva Simone Lihotzky
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About The Episode
September 11, 2024
Oskar Serrander
In this episode, Oskar sits down with Eva Simone Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world.
The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era.
Welcome to Makes You Wonder, the podcast that explores the landscape of human creativity and how it's being transformed before our very eyes.
Each week, our host Oskar Serrander talks with artists, creators, and entrepreneurs from various fields, uncovering how they form new ideas that contribute to human progress. In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the goods, the bads and everything in-between.
With over 20 years of experience in the audio industry, Oskar's journey from student radio to platforms like Spotify, iHeart, and Acast has been fueled by a deep passion for creative content. Despite his success, he has always yearned to recapture the creative spark that first drew him to audio. In other words, this podcast has been a long time coming.
Join us as we explore the essence of creativity and its role in shaping our world. Follow us on Spotify, iHeart and Acast to ensure you never miss an episode.
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