Brand Bravery in the AI Age w/ Patrick Zinga
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About The Episode
October 24, 2024
Oskar Serrander
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.
They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.
If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!
Welcome to Makes You Wonder, the podcast that explores the landscape of human creativity and how it's being transformed before our very eyes.
Each week, our host Oskar Serrander talks with artists, creators, and entrepreneurs from various fields, uncovering how they form new ideas that contribute to human progress. In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the goods, the bads and everything in-between.
With over 20 years of experience in the audio industry, Oskar's journey from student radio to platforms like Spotify, iHeart, and Acast has been fueled by a deep passion for creative content. Despite his success, he has always yearned to recapture the creative spark that first drew him to audio. In other words, this podcast has been a long time coming.
Join us as we explore the essence of creativity and its role in shaping our world. Follow us on Spotify, iHeart and Acast to ensure you never miss an episode.
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