Addressed For Success: The Gundir Podcast
Episode #74: The Gundir guide to direct mail B2B data
Mar 7, 2025 · 4:34
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Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
Show Notes
In this episode of Addressed For Success, Alexa Sundberg explores the complexities of B2B direct mail data. She highlights the unique challenges of maintaining accurate B2B data, explains the five essential categories of data that shape a successful strategy, and shares best practices for improving accuracy, suppressing outdated contacts, and maximizing response rates through effective remailing strategies. If you're ready to elevate your B2B direct mail performance, this episode has the insights you need. ► To read the related blog article, visit: https://gundir.com/resource/the-gundir-guide-to-direct-mail-b2b-data/ ► To get started with direct mail, visit: gundir.com/contactus