Reaching audiences in their preferred language is a powerful way to connect with diverse markets. However, creating high-quality, localized audio ads often involves lengthy and costly processes. From booking voice actors to managing multiple versions of the same ad, traditional workflows can delay campaigns and increase costs.
Wondercraft helps brands overcome these challenges by offering a simple way to create multiple variations of the same project - saving time and reducing costs while delivering high-quality results.
What’s the challenge?
When brands scale their content in multiple languages, they face three major challenges:
- Localization: ads need to feel natural and relevant to each audience, requiring more than just word-for-word translations.
- Managing costs: traditional audio production involves hiring translators, voice actors, and sound engineers, which can quickly add up - especially for small and medium-sized businesses.
- Time constraints: scheduling studio sessions, recording edits, and managing production timelines across multiple versions can delay delivery.
For many businesses, these challenges get in the way of expanding to other markets. But there’s a better way.
Wondercraft Variations
Our Variations feature simplifies multilingual audio production. Instead of a lengthy and expensive process, you can create multilingual audio ads in just minutes. Here’s how:
- Start with one script: upload your base script to the platform.
- Generate variations: create as many variations as you need - just remember to name them correctly so you remember what’s what!
- Translate or adapt: use the "translate" option for different languages or adapt versions with distinct accents or tones.
- Refine and preview: change each variation to your audience by tweaking the script or adjusting sound effects.
- Export and share: download finished MP3s or share them directly for feedback.
What does this look like for your brand?
Imagine a company launching a new product or service across English, Spanish, and French-speaking markets. With Wondercraft, creating localized audio ads can actually be quite simple and efficient.
Watch Dimi, one of our co-founders walk you through the process step by step.
And that’s it! In under an hour, you’ve saved weeks of production time while maintaining a consistent and professional brand voice.
Case study: Audacia
We already have many users using Variations, including Kym, CEO of Audacia. From her perspective:
“The beauty of Wondercraft is that I can take a client brief, log into the platform, choose the right voice, accent, and sound effects, and mix everything together in just a few minutes. I can download the MP3 and send it to the client within an hour.
“We’ve created over a thousand audio ads in multiple languages, helping brands bridge the gap between communication styles and reach consumers in any language.”
You can explore their full case study here.
Why should you use Wondercraft for multilingual campaigns?
Ad campaigns that speak directly to their audience’s language perform better - period. We make this possible by:
- Cutting costs: eliminate the need for voice actors and studio bookings.
- Saving time: generate multiple ad versions in minutes.
- Expanding reach: easily create professional-quality, localized ads.
- Improving workflow: simplify logistics and focus on creative storytelling.
Your content can speak to everyone, everywhere
Variations isn’t just for creating multilingual ads. You can use it to:
- Adapt parts of your script for different times of the day (e.g., “Good morning” vs. “Good night”),
- Run A/B testing to refine messaging, or
- Customize content for specific audiences.
It’s easy to get started - and there’s so much more to explore!