How to Create an Audio Ad for Youtube

Creating an audio ad for YouTube is a fantastic way to reach new audiences, especially with the growing popularity of music streaming and podcast listening on the platform. YouTube audio ads provide a cost-effective way to amplify your brand’s message.

In this guide, we’ll walk you through the steps to create an engaging YouTube audio ad, share tips for success, and answer some common questions.
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Step-by-Step Guide to Creating YouTube Audio Ads
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1. Set Up Your Google Ads Account

Before you create an audio ad, make sure you have a Google Ads account. If you don’t have one yet, you can sign up at Google Ads.
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2. Start a New Campaign

1. Sign in to Google Ads: Log in to your Google Ads account.
2. Create a new campaign: Go to the “Video Campaigns” section from the menu on the left and click the “+” button to start a new campaign.
3. Select campaign objectives: Choose “Brand awareness and reach” as your campaign objective.
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3. Choose Campaign Type and Subtype

1. Select Video: Choose “Video” as your campaign type.
2. Select Audio: Next, select “Audio” as your campaign subtype.
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4. Input Campaign Details

1. Bid and Budget: Enter your bid and budget details. YouTube audio ads work on a cost-per-mile (CPM) basis, meaning you pay a set amount per 1,000 impressions.
2. Targeting Parameters: Set the targeting parameters for your ad group, such as demographics, interests, and behaviors.
3. Select Lineups: To use made-for-audio or podcast lineups, add the lineup you want as a placement.
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5. Create Your Audio Ad

1. Upload Video: Add the URL for the YouTube video you uploaded previously.
2. Edit Copy: Customize the ad copy to fit your message.
3. Finalize and Launch: Once everything is set, click “Create campaign” to launch your audio ad.
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6. Optimize Your Ad

• Use a Compelling Voice Over: Choose a professional voice actor for high-quality audio.

• Include Music and Sound Effects: Add background music and sound effects that enhance your message.

• Test Different Variations: Conduct A/B testing to find the most effective version of your ad.
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Best Practices for Creating Effective YouTube Audio Ads
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Focus on Audio Quality

The audio should be clear, engaging, and professional. Use high-quality recording equipment or consider hiring a professional studio.

Craft a Compelling Script

Your script should be concise and to the point. Aim for around 40 words to fit within the 15-second ad limit. Make sure to include a clear call-to-action (CTA).

Choose the Right Voice

The voice you choose should match your brand’s tone and style. Consider using a professional voice actor to deliver your message effectively.

Use Music and Sound Effects Wisely

Music and sound effects can enhance your ad, but they should not overpower the voiceover. Ensure they complement the message and maintain a balance.

Include a Visual Component

Even though it’s an audio ad, it will display an image or animation on-screen. Make sure this visual element is aligned with your brand and message.
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Using Wondercraft for Your Audio Ad Creation

Creating a professional audio ad is easier with tools like Wondercraft. Wondercraft offers a suite of features to streamline the process:

Features of Wondercraft

• AI-Generated Script Assistance: Kickstart your creativity with AI prompts.

• Hyper-Realistic AI Voices: Access over 200 human-like voices.

• Royalty-Free Music and SFX: Integrate thousands of high-quality music tracks and sound effects.

• Collaborative Environment: Invite colleagues and clients for feedback and approvals within the platform.
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FAQs

What are YouTube audio ads?

YouTube audio ads are advertisements that run exclusively in audio format, often accompanied by a static image or simple animation. They are designed to reach users during long listening sessions on YouTube.

How do audio ads work on YouTube?

Audio ads run on a CPM basis, meaning advertisers pay a set amount per 1,000 impressions. They utilize the same targeting options and bidding strategies as video ads, making them easy to integrate into existing campaigns.

How to create an audio ad?

To create an effective audio ad:

1. Write a compelling script.
2. Include a clear call-to-action.
3. Use appropriate sound effects and music.
4. Choose a professional voice actor to deliver your message.

How do I create my own ad on YouTube?

1. Upload your video to YouTube.
2. Log in to your Google Ads account.
3. Create a new campaign.
4. Choose your campaign objectives and type.
5. Fill in the campaign details and launch.
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By following these steps and leveraging tools like Wondercraft, you’ll be crafting great youtube ads in no time!

Join the 40,000 other people producing studio-quality audio in minutes on Wondercraft.
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Happy creating!

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