Traditional audio ad production can be slow and expensive, often requiring multiple studio sessions to go over a single line.AI is making the process a lot easier; with synthetic voices that sound just like real humans, and un-precedented levels of personalisation, brands can create countless ad variations in minutes.
Let's take look at the 8 things you need to know about AIÂ Advertising:
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1) Audio Advertising is a Growing Medium
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Digital audio advertising is on a fast track, expected to grow by 6.8% this year to hit $7.12 billion, making up 40.4% of all audio ad revenues. It's the fastest-growing category in digital advertising, expanding three times quicker than other forms. This boom is fueled by the rise of podcasts, smart speakers, and connected cars, which seamlessly integrate audio into daily life. With digital audio ad spend set to top $8 billion by 2025, audio advertising is clearly here to stay.
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2) Audio Is More Engaging
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Audio advertising is incredibly engaging because it blends seamlessly into daily routines, from commuting to exercising, making it unobtrusive and versatile. Unlike visual ads, audio ads create a personal, immersive connection, especially with the growth of podcasts, smart speakers, and streaming services. This enables targeted, contextually relevant messages that resonate emotionally. By incorporating music, storytelling, and familiar voices, audio ads evoke emotions and spark imagination, making them highly effective at capturing attention and boosting brand recall and engagement.
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3) AI is Making Everything Easier
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AI is transforming audio advertising by making it more efficient, personalized, and scalable. AI-generated voices let brands quickly create numerous ad variations, tailored to individual listeners' contexts and preferences. This personalization boosts engagement and relevance, strengthening listener connections and response rates. Additionally, AI lowers production costs and time, making high-quality audio content creation accessible to more brands. As AI technology advances, it promises to reshape audio advertising, becoming a crucial tool for brands aiming to connect meaningfully with their audiences.
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4) AI Voices are Really Good Now
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AI voices have made huge strides and are now incredibly lifelike and expressive. Advanced algorithms and machine learning allow AI to mimic the subtleties of human speech, including intonation, rhythm, and emotion. What started as basic, robotic sounds has evolved into voices nearly indistinguishable from real humans. With uses in virtual assistants, customer service, and content creation, AI voices are becoming a key part of our daily interactions, making them sound natural and engaging.
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5) AI allows for better personalisation
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AI enhances personalization in audio ads by using data and advanced algorithms to tailor content for individual listeners. It efficiently creates thousands of personalized ad variations through data analysis and synthetic voices. By considering contextual information like location, weather, and preferences, AI makes each ad relevant and engaging. For instance, ads can reference the listener's location or highlight products based on user interests, helping brands connect more deeply with their audience and ensuring the right message reaches the right person at the right time.
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6) Personalise at Scale
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Until recently, personalized audio advertising at scale seemed impossible. Traditional methods required extensive manual effort and resources to tailor ads for different segments. Now, with advanced data analysis and synthetic voices, AI can effortlessly create thousands of personalized ad variations at a fraction of the cost, without the need for re-recording. This allows brands to deliver uniquely tailored messages to each listener, making ads more relevant and engaging.
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7) AI Audio Ads Can Be Interactive
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AI audio ads can be highly interactive with dynamic call-to-actions (CTAs). Addressable audio technology lets brands tailor CTAs to specific audience data points, prompting actions like downloading an app or ordering via smart speakers. For example, Berocca used this in an Amazon Alexa campaign, targeting listeners based on the weather. The results were impressive, with high engagement and conversion rates, showcasing the power of personalized, interactive audio ads in effectively connecting with audiences.
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8) How to Measure Success of your AIÂ Audio Ad
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To measure the success of an AI audio ad, track key performance indicators (KPIs) like Ad Recall, Reach, Listen Through Rate, Impressions, Click Through Rate, and Cost per Reach. These metrics gauge your campaign's effectiveness:
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- Ad Recall: Measures how memorable the ad is.
- Reach: Number of unique listeners.
- Listen Through Rate: Percentage of listeners who heard the ad in full.
- Impressions: Total number of times the ad was heard.
- Click Through Rate (CTR): Percentage of listeners who clicked on an associated link.
- Cost per Reach: Cost of reaching each listener.
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Also, monitor tune curve, tune frequency, and music format for campaign efficiency. Adjust ad volume, length, and tone curve based on performance data to optimize results
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9) Wondercraft Makes it Easy
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Wondercraft makes creating audio ads a breeze with its user-friendly, collaborative AI Audio Editor, eliminating the need for a traditional studio. The platform offers tools like an AI copy assistant, a library of over 200 realistic voices, and thousands of royalty-free music and sound effects. Its intuitive timeline editor seamlessly integrates these elements, while collaboration features allow real-time feedback and approvals. This comprehensive solution helps brands, marketers, and audio producers craft professional-grade audio ads effortlessly.
Curious? Join the 40,000 users already making studio-quality audio in minutes with Wondercraft.