Audio Articles are Coming—Embrace Them for Premium Revenue
Don't fear audio articles—capitalize on them as a premium revenue stream. Wondercraft offers a simple and cost-effective solution to produce audio ads at scale. Be the first to bring native advertising into the audio space, filling up premium audio ad inventory and capturing new opportunities.
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Publishers want to push for Audio Articles, but they can’t due to drop in ad revenue
Publishers are eager to push for audio articles, but the drop in ad revenue holds them back. AI-generated voices have improved significantly, making Audio Articles more popular. Audio articles have a 50% higher completion rate and a 40% increase in subscriptions for paid publications. However, ad engagement drops as listeners multitask, reducing time spent on the page and impacting revenue. This remains the biggest barrier to widespread adoption of audio articles.
Race for Audio Native Advertising is on
Audio ads are the most engaging and influential form of advertising, achieving higher engagement and brand recall compared to other formats. And as a result, the value and margins of audio ads surpass those of visual click-through ads. With growing demand for listening features, publishers are eager to monetize this trend. And the first to offer audio ads in the Native Ads space will dominate the market. A common friction point for audio ads is the high barrier of production. Wondercraft makes creating audio ads as easy as writing a Google Doc. Our online editor includes hyper-realistic AI voices, an AI copy assistant, a vast library of royalty-free music and sound effects, and an intuitive timeline editor. Brands and publishers can effortlessly produce high-quality audio ads, even using the same voice as their article narrators.
What does an Audio Ad Produced on Wondercraft sound like?
The following Chipotle ad was produced using the Wondercraft Audio Studio.